In order to target sales and marketing based on customer needs, your sales and marketing staff need the use of good collaboration tools that make them work closely with each other and with high transparency.
Today, a sales person spend in average over 25 hours per month to search for information and create new client materials. Sales personnel also use outdated material most of the time. The problem is that without knowing what your employees are working on everybody re-invent the wheel for each new client proposal and customer presentation that they create.
Furthermore, a problem is that no one document information that appears in daily conversations with customers and partners. Valuable information therefore can´t be communicated to sales and marketing departments. Together the above described problems means that the organization becomes slower and also prevents the ability to work closer with the ever-changing needs of your customers.
With RefinedWikis collaborative platform your sales and marketing departments can work as a large joint team. Decisions and processes can be made through collective insights in customer perspectives, competitive analyses, and product feedback. Members of the team detects and use the expertise of other employees, re-use materials and the staff collectively can build up a joint portfolio of best practices. Decisions can be taken with faster response due to changes in the external environment and everybody can act quickly with new market opportunities.